Bruce joins DriveSafety as acting CMO and has served the company for the past 5 years in this capacity. As lead marketing strategist, Bruce has overseen the transformation of the DriveSafety brand and all outbound communication and industry awareness.
Over the course of his 30-year marketing career which began on Madison Avenue, Bruce has become a recognized expert in building brands, generating sales, and capturing market share for virtually every kind of company, from startup to late stage, high-tech to packaged goods, for-profit to philanthropic. Bruce has done the marketing for household names like Intel and Lever Brothers, as well as mid-sized companies like Control4 and Provo Craft. He has personally served as VP of Marketing for more than 150 companies as a result of his unique CMO-for-hire business model. Bruce is a provocative and sought after speaker at conferences and universities throughout the US, and is regularly quoted in business and marketing publications. He founded the Marketing Executive Forum, a think tank for marketing professionals seeking to continually improve their skills. He sits on the board of the Utah Technology Council and is a member of the Arizona Technology Council. Bruce began his career in 1984 at Ogilvy Advertising in New York City, then the third largest ad agency in the world.
He holds a BA in Advertising from BYU. He and his wife and four children reside in Gilbert, Arizona.